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James Lex

James Lex

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Early look at NBC's New NFL Graphics Package

By James Lex in Design Reviews on 13 Feb 2022

The Super Bowl LVI Pregame Show debuts NBC's new NFL graphics package, and we're taking a look at what we know so far.…

Logo Design - Champion Sports Network

By James Lex in Logos and Brand Identity on 05 Feb 2022

Logo and brand identity for a high school and college sports network…

Breakdown: Washington Commanders Logo and Brand

By James Lex in Design Reviews on 02 Feb 2022

Washington's NFL franchise went through an 18-month process to select a new nickname, brand, and identity. Did it pay off?…

How to Explain a New Tournament Format

By James Lex in Design Reviews on 26 Jan 2022

How do you explain a new competition format with almost no text? Rocket League Championship Series found a way, and it's borderline genius.…

How many logos can you count?

By James Lex in Broadcasting on 08 Dec 2021

While watching Thursday Night Football, I realized some poor soul had to combine a bunch of logos on one screen...but how many?…

How the first down line works

By James Lex in Broadcasting on 01 Dec 2021

Great explanation from Vox of all places.…

Animations for Digital Extras - Jonathan Evans

By James Lex in Motion Graphics on 06 Oct 2021

Custom motion graphics for the digital extras included in Evans' book, Your Time Is Now…

5 Reasons Why the New Library of Congress Logo is Terrible

By James Lex in Design Reviews on 02 Dec 2018

The United States Library of Congress new logo and brand removes all hints of classical American imagery.…

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